Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement Your web browser is out of date! We recommend you update your browser to receive the best possible browsing experience.

Distinguished Speakers:

  • Humana
    Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement
    Jennifer Bazante

    Enterprise Vice President, Marketing

  • Cambia Health Solutions
    Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement
    Max Janasik

    Vice President of Innovation with the Innovation Force

  • Sutter Health
    Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement
    Denise Vance Rodrigues

    Director Broker Relations and Outreach

  • BlueCross BlueShield of South Carolina
    Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement
    Stephanie DeFreese

    Vice President - Agency Sales, Group & Individual Division

  • BlueCross BlueShield of North Carolina
    Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement
    Chris Peronto

    Director, Enterprise Strategy & Innovation

  • EmblemHealth
    Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement
    London Lomax

    Strategy and Product Development Leader, Production Innovation

  • Gateway Health Plan
    Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement
    Adam Mintz

    Vice President Sales & Marketing

  • UnitedHealthcare Community Plan of Ohio
    Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement
    Amy Swanson

    Vice President of Marketing, Advocacy, Member Experience

  • Harvard Pilgrim Health Care
    Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement
    Patricia Forts

    Director of Innovation and Strategy

  • Kaiser Permanente
    Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement
    Chris Hause

    Vice President of Marketing, Sales, and Business Development

  • UPMC Health Plan
    Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement
    Kelly Kimberland

    APR, Senior Director, Marketing Strategy

  • Humana Wellness
    Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement
    Yael Schneiderman

    Director, Wellness Communications

  • Premera Blue Cross
    Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement
    Eric Trott

    Director of Marketing & Brand Management

  • AmeriHealth New Jersey
    Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement
    Mike Munoz

    Senior Vice President, Sales & Marketing

  • Highmark
    Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement
    Craig Riner

    Vice President of Strategic Marketing

  • Conference Advisor
    Premera
    Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement
    Jim Messina

    EVP and Chief Marketing Executive

  • Conference Advisor
    Kaiser Permanente
    Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement
    Tammy Fisher

    Area Vice President, Consumer Sales & Retention

  • Conference Advisor
    Independence Blue Cross
    Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement
    Tom Olenzak

    Managing Director Strategic Innovation Portfolio, Corporate Development and Innovation

    With all the anticipated changes to the ACA and other initiatives of the incoming administration, many health plan marketers are adopting a wait-and-see approach. Wrong! Your competition is already moving ahead with innovations that will transform your entire industry. Forward thinking health plans are re-engineering their marketing efforts to capitalize on emerging opportunities within the new environment to gain the competitive advantage. Are you ready?

    Hear is a partial list of the diverse and extremely important initiatives and strategies being adopting today--from product innovation to member engagement and loyalty. This conference is the ONLY strategic marketing innovations event providing in-depth coverage of all the hot topics in play right now.

    This event focuses on the 3 key elements of marketing that innovators are reengineering:

    PRODUCT DEVELOPMENT INNOVATIONS

    • CAMBIA HEALTH SOLUTIONS - Max Janasik, Vice President of Innovation, Cambia Health Solution on Identifying Top Consumer Pain Points and Turning the Voice of Each Member into an Action Plan
    • EMBLEM HEALTH - London Lomax, Strategy and Product Development Leader, Production Innovation on Building a Trusted Brand and Member Relationship
    • KAISER PERMANENTE - Chris Hause, Vice President of Marketing, Sales, and Business Development on Product Innovation to Significantly Boost Member Health

    MARKETING INNOVATIONS

    • BLUE CROSS AND BLUE SHIELD OF NORTH CAROLINA - Integrating Innovation into Your Culture
    • UPMC HEALTH PLAN - Leveraging Digital Marketing Practices to Acquire and Engage Members
    • BLUE CROSS BLUE SHIELD of SOUTH CAROLINA - Top Secret Member Retention Strategies
    • HARVARD PILGRIM HEALTH PLAN - Innovation and Diversification through Partnerships with the Local Health Care Market and Digital Health Start-Ups
    • SUTTER HEALTH - ACOs & Health Plans Align to Target Broker Community

    TARGETING NEW GROWTH SEGMENTS

    • UNITED HEALTHCARE - How Medicaid Managed Care Manages More Members From New Populations
    • GATEWAY HEALTH PLAN - Maximizing Opportunities to Expand Medicare and Dual Medicare Memberships With Innovative Marketing, Direct Mail, and Community Partnerships
    • PREMERA BLUE CROSS - Targeting Growth Within the Employer Segment and Developing Effective Direct-to-Employee Marketing Strategies
    • HUMANA - Effectively Capitalizing on OmniChannel Marketing

    Don’t miss out! There are dozens more of hard-hitting topics with actionable take home benefits featured at this unrivaled event.

    Join us at this highly provocative conference which features great opportunities to network and meet contacts to last a lifetime. Register today to ensure your spot!

    We look forward to greeting you in Chicago this April.

    Rave Reviews from Past Delegates

    Who Should Attend:


    From Health Plans, ACOs, Health Systems:


    Chief Product Officer, Chief Marketing Officer, Chief Innovation Officer, Chief Consumer Officer, Chief Engagement Officer; VPs, Managers and Directors of Product Development, Marketing, Market Development, Market Analysis, Innovation, Business Development, Retention, Product Architects, Consumer Marketing, Member Engagement/Experience, Retail, Communications, Employer Marketing, Technology Related to Product Development & Marketing

    Also of interest to:

    • Advertising Agencies
    • All categories of Marketing and CRM Marketing
    • IT and Tech Solutions Integration
    • Systems & Software related to Product Development and Marketing
    • Member Relations/Retention

    Educational Underwriter - Sponsor

    Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement
    Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement

    Cocktail Reception - Sponsor

    Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement

    Supporting Organization

    Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement