Capitalize on New & Emerging Markets and Harness Innovative Tools & Strategies to Boost Market Share at the Health Plan Marketing Innovations Forum
Boost Member Retention, Engagement & Loyalty
Deploy New Digital & Data Analytics
Harness OmniChannel Marketing
Build a Trusted Brand
Next Generation Product Development
Distinguished Speakers:
Humana

Jennifer Bazante

Enterprise Vice President, Marketing
Cambia Health Solutions

Max Janasik

Vice President of Innovation with the Innovation Force
Sutter Health

Denise Vance Rodrigues

Director Broker Relations and Outreach
BlueCross BlueShield of South Carolina

Stephanie DeFreese

Vice President - Agency Sales, Group & Individual Division
BlueCross BlueShield of North Carolina

Chris Peronto

Director, Enterprise Strategy & Innovation
EmblemHealth

London Lomax

Strategy and Product Development Leader, Production Innovation
Gateway Health Plan

Adam Mintz

Vice President Sales & Marketing
UnitedHealthcare Community Plan of Ohio

Amy Swanson<

Vice President of Marketing, Advocacy, Member Experience
Harvard Pilgrim Health Care

Patricia Forts

Director of Innovation and Strategy
Kaiser Permanente

Chris Hause

Vice President of Marketing, Sales, and Business Development
UPMC Health Plan

Kelly Kimberland

APR, Senior Director, Marketing Strategy
Humana Wellness

Yael Schneiderman

Director, Wellness Communications
Premera Blue Cross

Eric Trott

Director of Marketing & Brand Management
AmeriHealth New Jersey

Mike Munoz

Senior Vice President, Sales & Marketing
Highmark

Craig Riner

Vice President of Strategic Marketing
Zipari

Mark Nathan

CEO and Co-founder
Audience Partners

Matt Henry

President, Healthcare
Conference Advisors:
Premera

Jim Messina

EVP and Chief Marketing Executive
Independence Blue Cross

Tom Olenzak

Managing Director Strategic Innovation Portfolio, Corporate Development and Innovation

With all the anticipated changes to the ACA and other initiatives of the incoming administration, many health plan marketers are adopting a wait-and-see approach. Wrong! Your competition is already moving ahead with innovations that will transform your entire industry. Forward thinking health plans are re-engineering their marketing efforts to capitalize on emerging opportunities within the new environment to gain the competitive advantage. Are you ready?

Hear is a partial list of the diverse and extremely important initiatives and strategies being adopting today--from product innovation to member engagement and loyalty. This conference is the ONLY strategic marketing innovations event providing in-depth coverage of all the hot topics in play right now.

This event focuses on the 3 key elements of marketing that innovators are reengineering:

PRODUCT DEVELOPMENT INNOVATIONS
  • CAMBIA HEALTH SOLUTIONS - Max Janasik, Vice President of Innovation, Cambia Health Solution on Identifying Top Consumer Pain Points and Turning the Voice of Each Member into an Action Plan
  • EMBLEM HEALTH - London Lomax, Strategy and Product Development Leader, Production Innovation on Building a Trusted Brand and Member Relationship
  • KAISER PERMANENTE - Chris Hause, Vice President of Marketing, Sales, and Business Development on Product Innovation to Significantly Boost Member Health
MARKETING INNOVATIONS
  • BLUE CROSS AND BLUE SHIELD OF NORTH CAROLINA - Integrating Innovation into Your Culture
  • UPMC HEALTH PLAN - Leveraging Digital Marketing Practices to Acquire and Engage Members
  • BLUE CROSS BLUE SHIELD of SOUTH CAROLINA - Top Secret Member Retention Strategies
  • HARVARD PILGRIM HEALTH PLAN - Innovation and Diversification through Partnerships with the Local Health Care Market and Digital Health Start-Ups
  • SUTTER HEALTH - ACOs & Health Plans Align to Target Broker Community
TARGETING NEW GROWTH SEGMENTS
  • UNITED HEALTHCARE - How Medicaid Managed Care Manages More Members From New Populations
  • GATEWAY HEALTH PLAN - Maximizing Opportunities to Expand Medicare and Dual Medicare Memberships With Innovative Marketing, Direct Mail, and Community Partnerships
  • PREMERA BLUE CROSS - Targeting Growth Within the Employer Segment and Developing Effective Direct-to-Employee Marketing Strategies
  • HUMANA - Effectively Capitalizing on OmniChannel Marketing

Don’t miss out! There are dozens more of hard-hitting topics with actionable take home benefits featured at this unrivaled event.

Join us at this highly provocative conference which features great opportunities to network and meet contacts to last a lifetime. Register today to ensure your spot!

We look forward to greeting you in Chicago this October.
Rave Reviews from Past Delegates:
Who Should Attend:

From Health Plans, ACOs, Health Systems:

Chief Product Officer, Chief Marketing Officer, Chief Innovation Officer, Chief Consumer Officer, Chief Engagement Officer; VPs, Managers and Directors of Product Development, Marketing, Market Development, Market Analysis, Innovation, Business Development, Retention, Product Architects, Consumer Marketing, Member Engagement/Experience, Retail, Communications, Employer Marketing, Technology Related to Product Development & Marketing

Also of interest to:

  • Advertising Agencies
  • All categories of Marketing and CRM Marketing
  • IT and Tech Solutions Integration
  • Systems & Software related to Product Development and Marketing
  • Member Relations/Retention
Educational Underwriters
  • Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement
Supporting Organizations
  • Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement
  • Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement