Engaging Members to Accelerate Enrollment
& Boost Retention Across Product Lines
Marketing needs to connect with members like never before. In an era of turmoil and confusion, how can you positively engage your markets and have them respond to your initiatives? Top health plan marketers are using data, analytics and consumer behavior metrics for member engagement to obtain and retain consumers.

This event brings you a carefully designed roster of health plan case studies and presentations to give you a thorough understanding of the leading-edge marketing strategies utilized by today's leaders. Hear from these health plan visionaries:
HUMANA -- Start With Healthy: Putting The Consumer At The Center Of The Healthcare Equation
CAMBIA HEALTH SOLUTIONS -- Capturing and Leveraging Top Consumer Pain Points into Winning Solutions -- Turning Voice of the Customer into Action
KAISER PERMANENTE -- Using Product Innovation to Directly Improve the Health of our Communities and Impact Consumer Directed Care
BLUE CROSS AND BLUE SHIELD NORTH CAROLINA -- Case Study: - Integrating Innovation into Your Culture - How BCBS NC Integrated New Behaviors and Tools into the Fabric of its Entire Organization
UPMC HEALTH PLAN -- Leveraging Digital Marketing Practices to Acquire and Engage Members
BLUECROSS AND BLUESHIELD OF SOUTH CAROLINA -- The Secrets to Effective Retention
HARVARD PILGRIM HEALTH CARE -- Harvard Pilgrim Health Case Study on Innovation and Diversification through Partnerships with the Local Health Care Market and Digital Health Start-Ups
UNITEDHEALTHCARE COMMUNITY PLAN OF OHIO -- How Medicaid Managed Care Manages More Members From New Populations
GATEWAY HEALTH PLAN -- Maximize Opportunities to Expand Medicare and Dual Medicare Memberships With Innovative Marketing, Direct Mail, and Community Partnerships
PREMERA BLUE CROSS -- Targeting Growth Within the Employer Segment and Developing Effective Direct-to- Employee Marketing Strategies
MOLINA HEALTHCARE OF WISCONSIN -- Growth Strategies for Ethnic/Specialty/Micro Market Segments
COLUMBIA UNIVERSITY HITLAB -- Big Data and Insights in Marketing Data Analytics that Work
Branding and media buying alone doesn't work in the new complicated and ever-changing world of Health Insurance. But the monumental task of revamping your infrastructure to implement new technologies and build omni-channel marketing campaigns is daunting. Next generation marketing for health insurance is borrowing loyalty-building programs from top retailers, the hospitality industry, financial services and others to move from tactical open enrollment programs to the strategic initiatives that deliver measurable and sustainable results. Don't miss this definitive event! We look forward to seeing you in Chicago this October!
Distinguished Speakers:
Humana

Jennifer Bazante

Enterprise Vice President, Marketing
Cambia Health Solutions

Max Janasik

Vice President of Innovation with the Innovation Force
BlueCross BlueShield of North Carolina

Chris Peronto

Director, Enterprise Strategy & Innovation
Gateway Health Plan

Adam Mintz

Vice President Sales & Marketing
UnitedHealthcare Community Plan of Ohio

Amy Swanson<

Vice President of Marketing, Advocacy, Member Experience
Harvard Pilgrim Health Care

Patricia Forts

Deputy Chief of Innovation and Strategy
Kaiser Permanente

Chris Hause

Vice President of Marketing, Sales, and Business Development
UPMC Health Plan

Kelly Kimberland

APR, Senior Director, Marketing Strategy
Premera Blue Cross

Eric Trott

Director of Marketing & Brand Management
Zipari

Mark Nathan

CEO and Co-founder
Audience Partners

Matt Henry

President, Healthcare
Molina Healthcare of Wisconsin

Elizabeth Benz

Associate Vice President Government Contracts
HITLAB

Tim Gilchrist

Senior Data Fellow
Canopy Health

Denise Vance-Rodrigues

Director of Business Development
Innovacare

Peter Rodes

Corporate Sales & Marketing Officer
Wunderman Health

Jennifer Hickman

Senior Vice President, Strategic Planning & Consulting
Wunderman Health

Karen Colonna Carter

Vice President, Business Development
Friday Health Plans

Tracy Faigin

Chief Marketing Officer
Novu Health

Kristin Gasteazoro

Vice President, Sales and Client Management
Covered California

Colleen Stevens

Director of Marketing
GuideWell Connect

Raj Vavilala

VP, Marketing,
Premera

Jim Messina
(Conference Advisor)

EVP and Chief Marketing Executive
Independence Blue Cross

Tom Olenzak
(Conference Advisor)

Managing Director Strategic Innovation Portfolio, Corporate Development and Innovation

Hear From Key Plan Innovators On How They Are Re-Engineering The 3 Key Elements Of Marketing:

PRODUCT DEVELOPMENT INNOVATIONS
  • CAMBIA HEALTH SOLUTIONS - Max Janasik, Vice President of Innovation, Cambia Health Solution on Identifying Top Consumer Pain Points and Turning the Voice of Each Member into an Action Plan
  • KAISER PERMANENTE - Chris Hause, Vice President of Marketing, Sales, and Business Development on Product Innovation to Significantly Boost Member Health
MARKETING INNOVATIONS
  • BLUE CROSS AND BLUE SHIELD OF NORTH CAROLINA - Integrating Innovation into Your Culture
  • UPMC HEALTH PLAN - Leveraging Digital Marketing Practices to Acquire and Engage Members
  • BLUE CROSS BLUE SHIELD of SOUTH CAROLINA - Top Secret Member Retention Strategies
  • HARVARD PILGRIM HEALTH PLAN - Innovation and Diversification through Partnerships with the Local Health Care Market and Digital Health Start-Ups
  • SUTTER HEALTH - ACOs & Health Plans Align to Target Broker Community
TARGETING NEW GROWTH SEGMENTS
  • UNITED HEALTHCARE - How Medicaid Managed Care Manages More Members From New Populations
  • GATEWAY HEALTH PLAN - Maximizing Opportunities to Expand Medicare and Dual Medicare Memberships With Innovative Marketing, Direct Mail, and Community Partnerships
  • PREMERA BLUE CROSS - Targeting Growth Within the Employer Segment and Developing Effective Direct-to-Employee Marketing Strategies

Don’t miss out! There are dozens more of hard-hitting topics with actionable take home benefits featured at this unrivaled event.

Join us at this highly provocative conference which features great opportunities to network with peers, experts and solution providers who will help you formulate a strategy that brings results. Register today to ensure your spot!

We look forward to greeting you in Chicago this October.
Rave Reviews from Past Delegates:
Who Should Attend:

From Health Plans, ACOs, Health Systems:

Chief Product Officer, Chief Marketing Officer, Chief Innovation Officer, Chief Consumer Officer, Chief Engagement Officer; VPs, Managers and Directors of Product Development, Marketing, Market Development, Market Analysis, Innovation, Business Development, Retention, Product Architects, Consumer Marketing, Member Engagement/Experience, Retail, Communications, Employer Marketing, Technology Related to Product Development & Marketing

Also of interest to:

  • Advertising Agencies
  • All categories of Marketing and CRM Marketing
  • IT and Tech Solutions Integration
  • Systems & Software related to Product Development and Marketing
  • Member Relations/Retention
Association Partner
  • Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement


Educational Underwriters
  • Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement
  • Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement
  • Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement
Supporting Organizations
  • Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement
  • Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement
  • Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement
  • Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement
  • Healthcare Marketing, Healthcare Innovation, Healthplan Marketing, Healthplan Innovation, Member Engagement